Big Basket
UI/UX
(Context)
Grocery shopping is frequent and time-sensitive. But unclear pricing, inconsistent availability, and lack of control make simple decisions harder than they should be. These issues show up at key moments — especially during checkout and after placing an order.
(Goal)
Make costs predictable, give users control after checkout, and make product decisions easier.
(Problem)
Costs change at checkout, creating hesitation
Orders can’t be edited after placement
Product details and availability aren’t clear
(Opportunity)
Bring clarity before checkout, allow quick changes after, and make product information easier to trust.
(Key Insights)
Users pause when final costs don’t match expectations
Lack of control after ordering creates friction
Clear product details directly affect decisions
(The Solution)
Surface costs earlier, introduce a short post-order edit window, improve product visibility, and simplify navigation across key flows. Each change focuses on making decisions faster and more predictable.
(Impact)
Fewer surprises at checkout, more control after ordering, and clearer product decisions.
(Reflection)
The problem wasn’t missing features, but unclear decisions. Making costs visible, giving control after checkout, and simplifying choices had more impact than adding anything new.
